Meet JACK.

Australia's first, majority Indigenous-owned, female-led Hospitality Consultancy firm.

Cultivate, innovate, elevate your hospitality experience, and infuse brands with newfound vitality, resonating with present and future guests. We provide unique and personalised hospitality consultancy solutions across food and beverage operations, market analysis and concept creation.

JACK Hospitality Team

We start with You.

Together we embody a wealth of combined expertise across consultancy, restaurant and bar operations, strategic HR, marketing, retail, and events. Our passion for our work is ingrained in our very essence.

At our core, we specialise in offering tailored hospitality consultation services for a wide range of establishments, including hotels, resorts, restaurants, bars, organisational service operators, and event executors.

Drawing from our deep understanding of consumer behaviour and industry insights, we collaborate closely with you, the venue owners, operators, and developers to identify exceptional opportunities that will set your business apart in the market.

Subsequently, we breathe new life into timeless brands, infusing them with renewed vitality that resonates with current and future guests. Our expertise in space planning, brand development, concept creation, and design allows us to enhance the experiential elements across various spaces.

Unlike many consultants who come and go, we remain partners throughout the entire journey – from inception to implementation and beyond.


Meet JACK.

Joshua Dows
Co-Founder
Joshua, a seasoned hospitality professional with 20+ years of experience, specialises in large-scale hospitality, events management, and hotel operations. His Bachelor's degree in Business Management, focusing on Hotel Tourism and Communications, equips him with a wealth of knowledge in strategy development, concept curation, and operational implementation. Joshua excels in team management, guest experiences, and F+B consulting, offering effective strategies through financial modelling and feasibility studies for target market preferences.
Alison Hulm
Co-Founder
With 30 years of experience managing luxury hotels, Michelin-star restaurants, and bars worldwide, Alison Hulm is a seasoned hospitality leader. As a qualified Workplace Trainer & Assessor and holder of an advanced diploma in Business in Hospitality from CIT, she previously served as the Director of Restaurant and Bars for Australasia and Japan at InterContinental Hotel Group, overseeing Food & Beverage direction and design for new hotel openings and refurbishments. Her expertise lies in managing venue openings, assembling high-performance teams, and achieving commercial targets. Committed to sustainability, community engagement, and responsible food sourcing.
Catherine Mitchell
Co-Founder
Catherine, an accomplished operational professional in hospitality, boasts a remarkable 30-year career. Her versatility shines through managing diverse operations like contract catering, venues, events, restaurants, stadia, travel hubs, and high street retail. As a dynamic and forward-thinking leader, she excels in effective communication and transformative change management, fostering excellence in teams. Catherine's expertise in designing efficient products and services ensures exceptional customer experiences, while her stakeholder management skills foster strong collaborations with executives, senior managers, and clients.
Kerrie Howard
Co-Founder
Kerrie, a proud Aboriginal woman of the Burra Burra people, possesses over 20 years of Executive HR Leadership and 15+ years in the Hospitality Industry. She is a positive and inspiring leader with a Diploma in Positive Psychology and Wellbeing and a Certificate of Business Management. Kerrie partners with senior business leaders to drive sustainable change and deliver solutions that enhance performance, profitability, growth, and engagement. Committed to fairness and equality, she actively contributes to Indigenous communities' empowerment and equal opportunities through her involvement in the Burra Burra Aboriginal Corporation and the Black Excellence Fund.

Our
Services.

Concept Development.

Also known as the "fun part", this is where the insight from our first two phases comes together to inform the creative brief for the project. This is where we present our answer to your business needs and what the local market is asking for. It's guaranteed to be fun.

Masterplanning.

The ability to stand back and look at the bigger picture is one thing, but orchestrating all the little components is another. Luckily, we've got both. We'll collaborate with the best in market, from design briefs to construction, making sure that no stone is left unturned and that we achieve the most efficient operational design without compromising on customer experience.

Food & Beverage.

Working with a team of experts, we help you to conceptualise and plan an approach to food and beverage that is always of a premium standard. We believe that hospitality starts in the kitchen, so we work with your teams to ensure this warmth then makes its way into the rest of your venue.

Execution & Operations.

This is where we get into the nitty-gritty, ensuring that all of our planning comes to life and your systems are set up to support you from day one. We pride ourselves on delivering on time and budget - every time.

Placemaking & Wayfinding.

To create a successful venue, you must be in tune with what your community wants. We like this philosophy to guide everything from supplier selection to the way your venue presents itself to the world. We'll always put your best foot forward.

Amplification.

We want your brand to be successful for its lifetime. We love to work on "What's next?" with you, providing a strategy for tactics that can be deployed to demonstrate the vision and values of your brand to increase brand awareness and prosper in the community.

People and Culture.

We provide Indigenous-led HR consulting for organisational success. With 20+ years of Executive HR Leadership experience, we bring a unique combination of operational HR expertise alongside strategic transformational experience to provide tailored solutions that align your people with your organisation's vision. We support inclusive leadership and drive sustainable change with a collaborative, flexible approach.

First Nations Advisory.

We are committed to increasing Indigenous participation in Hospitality. We empower clients to identify opportunities for Indigenous businesses and create pathways for sustainable employment and advancement of First Nations Australians. We provide culturally appropriate advice and solutions to foster inclusivity and cultural competence in your business and empower Indigenous success.

Successful Retailing.

From concept development, store layout and product placement, we specialise in elevating your retail presence, ensuring a unique and unforgettable experience for customers. From store layout and product placement to sales analysis and exceptional customer service, we help you stand out and leave a lasting impression.


Project
References.